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Press Pack Writing |
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Description
Press packs are collections of press releases written for
use at exhibitions, conferences and other similar events
where journalists are provided with a special room where
they can gather information. A press pack may contain a
number of items each being around 200 to 400 words in
length. The news is usually about a new product or
service that has interest to your potential customer and
visitors to the exhibition.
Benefits
Press pack releases satisfy the need of providing
information to journalists via pressrooms at exhibitions
and events. They build awareness and help to shape
perceptions of the company or brand. In marketing, they
help bring a brand to greater prominence and help sales
by directing traffic to a web site or a point of
purchase.
Action
Use the press pack briefing form to tell us about up to
three products or services. The simple questions will
help you to give us the details we need to write three
individual items for your pack.
Standard service is 3 working
days. An express 24 hour service is available.
Timings assume there is no third party
involvement in copy approval as can be likely when
preparing case history items.
Good quality supporting photography is important. It is
FREE to upload pictures with your briefing form. We will
make them available to editors on the CLICKintoPR web
site. A picture greatly enhances the chances of
publication.
New users please follow the
registration instructions to get started.
Existing users please log in top right of your screen.
Limitations
Don’t expect one press pack to change the world. People
need to see your message repeatedly. Consider a series
of releases that have consistent themes so that messages
are reinforced over.
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