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Feature Article Writing |
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Description
A feature is an extended piece of writing that provides in
depth information that is relevant to your audience.
Features can be derived from white papers, existing case
studies and applications, research and development
projects. Features position a company as an ‘authority’ on
the subject covered. (Don’t think there is enough detail
for a feature article? Then see details about
case history/application
releases.)
Editors will be more inclined to publish factual features,
rather than ones that are disguised advertisements.
Features are between 800 to 1500 words in length. They are
written in a journalistic style and offered on a targeted
sector-exclusive basis because the selected editor will
want to be the first in their media sector to cover the
story. Subsequent placements are possible after the
exclusive period as expired.
Benefits
Features explore big issues and help to develop a deeper
discussion and understanding with your target audience.
They also help the positioning of the company or brand.
Feature articles are also indexed and archived for easy
access by readers and therefore help you to achieve even
greater prominence. Reprinted feature articles can also be
used in direct mail and other forms of promotion.
Action
Use the feature form to brief us. The simple questions
will help you to give us the basic details we need to
write an effective feature article. We will then prepare
more detailed questions and research the subject
thoroughly.
Standard service: up to one month to complete. A firm
estimate of time will be agreed before commencement.
Placing a feature is a complex procedure of researching
media targets prioritising them and negotiating with
editors to ascertain their interest. Then the text and
images need submitting in the style required by the
publication. The process can take around a month before
all possible targets are processed.
The above choices give greater flexibility. If you want us
to both write and place a feature article then you need
both service components. However, if you have a feature
already written, then you only need select the placement
component. Likewise, if you have already agreed use of a
feature with an editor, then you will only need the
writing service.
Good quality supporting photography is important. It is
FREE to upload pictures with your briefing form. We will
make them available to editors on the CLICKintoPR web
site. A picture greatly enhances the chances of
publication.
New users please follow the
registration
instructions to get started.
Existing users please log in top right of your screen.
Limitations
Don’t expect one feature to change the world. Perceptions
and attitudes change only slowly. People need to be
exposed to your message repeatedly. Consider a series of
features that have consistent themes so that messages are
reinforced over time.
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Thank you so much for your help, the list of coverage is excellent and I was very pleased with the service. I will certainly be in touch if I need help with press release distribution in the future.
