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Advertorial Writing |
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Description
Advertorials combine the editorial appearance of features
with the freedom of expression common to advertising. The
content can be about anything that has interest to a
potential reader/customer, subject to the legal
constraints that apply to other forms of advertising.
Because the space is purchased, you are free to express
your case more enthusiastically than with releases, case
studies, features or other editor moderated
communications.
A typical advertorial will be 600 to 1200 words. Ask the
publication what length is appropriate to fill the space
you have purchased.
Advertorials follow journalistic writing conventions.
Place them in magazines or newspapers that have the right
readership profile and which offer the best cost per
reader and position options.
Benefits
Advertorials are useful for marketing purposes. They can
make a more direct sales appeal to the potential customer
and can carry coupons and free phone numbers so that
readers can respond directly. Your advertorial will also
be available on the CLICKinoPR web site.
Action
Use the advertorial briefing form. Ten simple questions
will help you to give us the details we need to write an
effective advertorial.
Standard service: up to one month to complete. A firm
estimate of time will be agreed before commencement.
Good quality supporting photography is important. It is
FREE to upload pictures with your briefing form. We will
make them available to editors on the CLICKintoPR web
site. A picture greatly enhances the chances of
publication.
New users please follow the
registration
instructions to get started.
Existing users please log in top right of your screen.
Limitations
Don’t expect one advertorial to change the world. People
need to be exposed to your message repeatedly to win their
confidence. Consider a series of advertorials that have
consistent themes so that messages are reinforced over
time.
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