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Online Marketplace for Buyers and Sellers of Advertising Space
One of the leading online marketplaces for the advertising industry has been rebuilt and boasts a series of new services and relevant functionality. Myadbase launched its services to the global advertising industry around two years ago and now features over 500 UK and Ireland based sellers of advertising space across media formats including magazines, online, newspapers, TV, radio and outdoor.
The revamped Myadbase.com improvements include the launch of a 'shop window' profile page service, where advertising agencies can shout about their expertise and upload examples of creative designs from recent advertising campaigns.
Sellers of advertising space can add their own colour profile pages as well as actually placing ads for sale. A similar format of uploading information is available to advertising agencies and both services come with a range of complimentary tools when publishers and agencies sign in to their own management suite area.
Buyers from around the world can then view relevant offerings from UK and Ireland based companies and get in touch with them directly. All agencies and sellers of advertising will also get a report at the beginning of each month which shows interest levels from potential customers.
An enhanced service is free to all publishers and agencies for a period of three months from the date they register. The enhanced service includes an image, description, media pack and live links for media sellers and a similar package with the addition of creative design uploads for advertising agencies. When the trial period approaches expiration the agencies and publishers will have the option of continuing with the enhanced service for a fee to cover a full 12 months. Alternatively, they can downgrade to a basic service which still gives them a presence on the site, but does not include the 'bells and whistles' associated with the enhanced service.
“Since we launched two years ago, we have noticed a shift in the way people find information and purchase advertising related services on the internet. We can now offer a combination of products and services that not only provides a valuable marketplace for the advertising industry, but also a community in which people can communicate effectively," comments Andrew Long, marketing director for Admedia Solutions Ltd, the company behind Myadbase.com.
“We have spent hundreds of hours implementing the new structure within Myadbase. Better optimisation of the main content is not only good for the search engines to find, but actually makes sense to all users when they visit the site. The new friendly interface, coupled with added interactive services and community forum will appeal to publishers, agencies, buyers of advertising space and anyone interested in the advertising industry,” Andrew concludes.
The web site offers audio and video demonstrations on most of the main content pages at www.myadbase.com. The company is also exhibiting at the Publishing Expo show at Olympia 2 in London on the 13th and 14th of February.
More Information
Andrew Long, Admedia Solutions Ltd
PO Box 44, Cambridge, CB4 2BR, UK
Tel: +44 (0)1480 357357
E-mail: andrew.long@myadbase.com
Web: www.myadbase.com
This news story first appeared on CLICKintoPR.com, the leading online PR service for press releases and article writing.
January 21, 2008
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