|
|
|
| |
|
|
| |
|
|
| |
The Harrods of Hairdressing and Beauty Salons to Enter UK and Irish Market Via Master Franchising
The premier French hairdressing and beauty group, Dessange International, is to expand its retail portfolio into the UK and Ireland via master franchising, as part of its international expansion programme.
In a market that is undergoing a phase of consolidation, Dessange International is aiming to grow its network by awarding master franchises and via the extension of its Camille Albane and Frédéric Moréno brands.
Founded in Paris in 1954 and described as ‘the Harrods of hairdressing and beauty salons’, Dessange International is a world leader with 1,000 salons in 45 countries. The company Founder and Chairman, Jacques Dessange, is a forward-thinking Frenchman whose passion, pioneering spirit and insistence on quality remain the cornerstones of the brand’s continued development.
The company has commissioned franchise consultancy and publishing group FDS to identify suitable partners to establish its main brand, Dessange, in the UK and Ireland. Successful candidates may be highly skilled beauty professionals or entrepreneurs, with impressive business portfolios, and able to establish a flagship salon and training facility before expanding the brand via company-owned and/or sub-franchised outlets.
Dessange International will work very closely with its UK and Ireland partners to set up the flagship salon, recruit a training director and set up the training centre. Master franchisees will gain access to over 50 years of experience and know-how, a substantial research and development and logistics division, and worldwide training facilities.
The Swiss Master Franchisee Franco Fontana previously managed a number of salons as a franchisee before investing in the Master Franchise in 2002. He currently operates 22 Dessange, 6 Camille Albane and 10 Frédéric Moréno sub-franchised and company-owned salons.
He says: “Dessange is both a prestigious and upmarket brand of hair salons. The advantages of this business reflect the qualities that distinguish the group from other brands: we are an international hair care and aesthetics group that boasts three complementary brands with a wide range of products and the training commitment to back that up.
“Dessange allows for professional development through its nine training centres around the world, where trained hairdressers can join the Dessange group and be trained in the techniques used by each of the brands, and over subsequent years, can perfect their artistic, technical and creative skills.”
Enrico Bregolin, the Italian Master Franchisee, previously worked for the Maletti Group. He has 120 franchises under Dessange and Camille Albane and is aiming to launch Frédéric Moréno into the market in the future.
“Each distinct brand can rely on the accumulative expertise of the Dessange group,” Enrico explains. “This knowledge base means that there is the technical support you need to get new staff trained and up to speed in a minimum of time but ensuring maximum quality. This is essential to the salon’s profitability. This means we’ve got rid of the traditional approach so typical of most Italian hair salons where the individual hair salon operator sets the terms and does not operate as part of a larger entity. In brief, the Dessange group offers its brands strong management support as well as know-how in marketing, brand and salon image.”
For further details contact Nick Williams, FDS consultant
Call: 01603 620 301 Email: nickw@fdsltd.com Web: http://www.fdsfranchise.com
High res image can be downloaded from: www.clickintopr.com/editors/articleDetail.asp?pjID=217
Additional images can be obtained by contacting Rachel Spaul
Call: 01603 620 301 Email: rachels@fdsltd.com
Notes to Editors
Jacques Dessange founded Dessange International in 1954. In 1975 he began development of the first network of franchised hairdressing salons in France. Driven by his pioneering spirit and supported by a team of loyal managers, Dessange International was the first to develop salons outside of France (1962), develop a skills development centre (1979), launch a range of care and make-up products (1990), and distribute a designer brand of hair care
|
|
|
|
|
|
|
|
|
| |
Please feel free to use the news
releases and images on this site in your publications
(printed or online).
Contact details for further information
are given at the end of each release. |
|
| |
|
|
| |
|
|
| |
|
|
| |
Recent Press Releases: |
|
| |
|
|
| |
Certification for Enterprise Manufacturing Solutions from QiSOFT
SAP certification has been awarded to Leyland based QiSOFT for a new browser-based version of its enterprise manufacturing intelligence software suite, QIS - ERP1.0. This new version was developed using the SAP NetWeaver technology platform and it fully integrates with the QiSOFT software and other third party systems through SAP XI/SAP PI interfaces....
release date: 16/08/2010
view the full press release |
|
|
|
|
| |
Sussex Sound Therapy Expert to Hold Awareness Event
One of the leading pioneers in Sound Therapy is planning a special event at the University of Chichester so people can get a taste of the life changing and healing benefits of sound therapy and help her mark the tenth birthday of the academy....
release date: 13/05/2010
view the full press release |
|
|
|
|
| |
Eight New FMC Boards Offer Up to 5 Gig Samples/Sec
Reno Nevada, USA - The release of eight new analog-to-digital / digital-to-analog boards based on the FPGA mezzanine card standard (FMC) has been announced by 4DSP, LLC.
...
release date: 10/03/2010
view the full press release |
|
|
|
|
| |
Digital Bury Glimpses the Future in 02 Technical Chief's Talk
On Thursday evening Dr Mike Short, vice president of research and development at Telefonica Europe, gave an enthusiastic audience from the digital and creative community in Bury an insight into the connected world....
release date: 04/03/2010
view the full press release |
|
|
|
|
| |
Top R&D Man at O2 To Give Bury Digital Business Group an Exclusive Talk
Dr Mike Short, vice president for research and development at leading European mobile phone company Telefonica O2
Dr Mike Short, vice president for research and development at leading European mobile phone company Telefonica O2 UK, is to address a meeting of Digital Bury on February 25, 2010....
release date: 12/01/2010
view the full press release |
|
|
|
|
| |
Advanced DSP Application Design Will Be a Blast With New Xilinx Virtex 6 FPGA Based XMC & PMC Boards
The FM680, the first in a series of Xilinx Virtex 6 FPGA based XMC and PMC boards, has been launched by 4DSP Inc....
release date: 07/12/2009
view the full press release |
|
|
|
|
| |
Not All Golf Clubs Sold Online are Fake Says Golf Marketplace Backed by 180 PGA Professionals
In the light of the recent Ebay counterfeit golf equipment scandal, perpetrated by a global criminal gang over several years and raking in millions, JamGolf.com Marketplace is spearheading a campaign to assure online shoppers that they can still buy genuine golf clubs and accessories on the web at low prices....
release date: 29/09/2009
view the full press release |
|
|
|
|
| |
Video Imaging and Compression Performance Breaks the Price-Performance Barrier in Three VID300 Series PMCs launched by 4DSP
The new Altera Cyclone III FPGA based video image and compression boards offers excellent cost-performance with abundant FPGA logic resources for specialized image processing....
release date: 24/09/2009
view the full press release |
|
|
|
|
| |
New Online Electrical Protection Store Leads with CPN Consumer Units and Circuit Breakers
To provide a cost effective alternative to the generalist DIY superstore, DirecElec has launched their online store for electrical protection devices. The company offers dependable single source shopping for soundly engineered and competitively priced circuit breakers, consumer units and other electrical safety wiring accessories....
release date: 02/09/2009
view the full press release |
|
|
|
|
| |
Waveform Development Time Shortens for Software Defined Radios the JTRS Program WNM-SiS (Signals in Space)
August 6, 2009, Reno Nevada, USA -- Software defined radio (SDR) application development can now be much shorter thanks to the new AD350 PMC expansion card from 4DSP Inc....
release date: 05/08/2009
view the full press release |
|
|
|
|
|
< previous next > |
|
|
|
